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BMO finds dating too pricey for many single Canadians

Even Cupid is struggling with high prices.

According to a BMO Valentine’s Day report, 56% of Canadians say the rising cost of living is affecting dating.

Many surveyed said they’re going on fewer dates and/or planning less-expensive activities.

Forty-two per cent of single Canucks admitted to adjusting their dating plans for financial reasons, while nearly a third have cancelled a date to save money.

Sixty per cent are not willing to spend money on dating apps or match-making services, but those who do, will only pay roughly $16 annually.

The survey also found Canadians spend an average of $174 for each date on things like grooming, food and entertainment.

Is it even worth it though? About 41% of singles in this country often left a first date feeling it was a waste of time and money.

Those surveyed have gone on 10 to 21 dates before committing to a partner, which means romance seekers could spend around $3,600 on dating before making a relationship official.


  • Kelli Rickard began her broadcasting career nearly 40 years ago and has worked at radio stations in New Brunswick, Ontario and Nova Scotia. Based in Halifax, she anchors morning newscasts and covers stories across Nova Scotia. Contact Kelli at rickardk@radioabl.ca.

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Dryden, CA
3:53 pm, Apr 10, 2026
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