CBS Launches New Campaign

If a single donor can save lives, imagine what your organization can do?!
That’s the premise behind Canadian Blood Services’ new “Partners For Life” program.
Spokesperson Harvey Heather says groups commit to donating so much blood a year and it helps them get a handle on how much blood they need to collect.
Heather is asking organizations to set a realistic goal.
Heather says the initiative helps attract new donors.
He notes the program is being expanded into Northwestern Ontario after a successful run on a national level.