White Otter Days Marketing Plan

The White Otter Days Committee is reaching out to attract new visitors to its annual July festival in Ignace.
Past-Chair Kathy Dobransky says PACE is providing them with $5,000 for an expanded marketing campaign.
The money will be used for brochures, highway signage, advertising and follow up letters.
The festival has attracted more and more visitors each year thanks to a number of events including the John Ricci Memorial Music Festival (with Kim Mitchell expected to headline this year!)
Other events include hockey, softball and golf tournaments, and a fishing derby.