There is new energy and excitement in the Township of Ignace.
Staff and Council have unveiled an aggressive and positive marketing campaign, complete with a new logo, branding and slogan.
Chief Administrative Officer Marshalina Reader says they wanted to focus on the community and its residents.
The new slogan in Ignace is “Explore our Possibilities”.
Reader says they wanted to highlight the quality of life that residents enjoy and inviting people to explore that with the community.
Reader says the branding is much more about trying to teach their residents to be very good ambassadors of Ignace.
Economic Development Manager Jason Felix says staff and the community wanted to be ready for future possibilities and investment.
Felix says people want to be part of positive things and that was used as the foundation behind their new and improved image and attitude.
