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Most Of Us More Generous During Holidays

A poll shows most of us are more giving during this time of year.
Gift-giving expert with World Vision, Alicia Pereira, says 59% of people are likely to give a charitable gift over the holidays.
Pereira says she’s not surprised with the results as Canadians are generous in general.
Three quarters of Canadians who took the Ipos-Reid poll say they think about those who are less fortunate during the holiday season.
In terms of actually giving a charitable gift.
That’s up 6% to reach 48%.

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11:57 am, May 12, 2026
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