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Northwestern Ontario Brewery Supporting New Rules

A regional craft brewery is raising a glass to Ontario’s new deal with the Beer Store.

The changes clear the way for beer sales in grocery stores.

Matt Pearson, one of the owners of Sleeping Giant Brewing in Thunder Bay, says it gives his company a much better playing field than before.

Pearson says, while they don’t want to discredit what the LCBO has done for craft beer, allowing a new retail channel is long overdue.

He notes his company is already growing at a rate which allows them to hire one full-time person a month.

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8:26 pm, May 16, 2026
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