The face behind the popular Tim Hortons “Roll Up the Rim to Win” contest is set to address business leaders in Red Lake.
Ron Buist has been booked as the guest speaker for the Chukuni Business Awards on October 17th.
Buist will share valuable lessons about marketing, customer service and business that he picked up during his 24-years as Marketing Director for Timmies.
His presentation deals with key issues all businesses face and he provides audiences with formulas to increase their own success.
Buist says the idea behind “Roll Up the Rim to Win” started in 1985.
He wanted to run a high profile advertising campaign and contest but realized that cup costs would double if they went with the famous “pull tabs”.
Buist met with the cup production company and he learned some of the inner workings on how the inside of the cups were made.
He asked if you could print on the inside of the cup and once he got confirmation the idea behind the contest instantly came to him.
Buist notes individuals and entrepreneurs can succeed by making use with what they have in front of them.
